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ZURICH EVENT : How To Protect Your Brand From Competitive & Digital Risks

Groupe "Club Suisse"

Competitive Intelligence, Strategic Foresight

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The goal of every business, whether large or small, is to maximise its competitive advantage. Competitive Intelligence (CI) supports business decision making by enabling the timely discovery of opportunities and threats. How can modern enterprises use CI to overcome challenges and orient their course of action in response to actionable opportunities? In a world where digital threats amplify the traditional business risks, what is the link between CI and cyber resilience? Why does a high-impact CI function require anticipatory, strategic guidance through the effective use of unique primary intelligence sources (HUMINT)?

The third meeting in the Next Big Thing series will be led by our distinguished guests, Sascha Maier, the Head of IT & Cyber Resilience at IWC Schaffhausen, and Marc Limacher, Founder and CEO at INOVIS. Together we will explore different perspectives on the role of competitive intelligence in ensuring the stability, prosperity, and security of a business.

PROGRAM

18:00 – Welcome Tea & Coffee

18:10 – Opening by Aleksandra Bielska (Swissintell, Zurich Greater Area Manager)

18:15 – Speakers

How to Protect the Brand In 2020 From Competitive and Digital Risks? by Sascha Maier (Head of IT & Cyber Resilience at IWC Schaffhausen)

High Impact Strategic Foresight: Competitive Advantage via Competitor & Market Anticipation? by Marc Limacher (Founder and CEO at INOVIS)

19:45 – Q&A and Discussion

20:00 – Networking Apéro

REGISTER FOR THE EVENT VIA WEEZEVENT

Mardi 24 mars 2020
18h00 - 21h00
Ema House
Nordstrasse 1
8006 Zurich
Localisation

Ema House

Nordstrasse 1
8006 Zurich

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